How to Launch a Rebrand the Easy Way!
You’ve just completed the rebranding of your business and are excited about your new identity that better represents who you are today. With all the hard work and resources you’ve invested, it’s time to reveal this refreshed identity strategically and professionally.
But before you dive into announcing your new look, it’s essential to craft a rebrand launch plan. Here’s how you can ensure a smooth and effective rebrand launch with steps that will save you time and prevent last-minute scrambling.
Step 1: Organize Your New Brand Assets
Your designer should have provided you with all the new visuals and guidelines. Familiarize yourself with your new brand assets, ensuring they are easily accessible. Store your logos, patterns, fonts, and other brand visuals in an organized manner. Consider using platforms like Dropbox or Google Drive for backups.
Step 2: Follow Your Brand Guidelines
Your style guide is the blueprint for maintaining brand consistency. Keep it handy and ensure you understand how to use the primary and secondary color palettes, typefaces, and logo variations. Consistency is key to establishing strong brand awareness.
Step 3: Update Templates and Platforms
Begin by updating your templates and brand kits. If you use platforms like Canva, update your brand kit with the new colors, fonts, and logos to simplify your content creation process moving forward. This step helps ensure that your communications and visuals remain consistent post-rebrand.
Step 4: Review and Update Brand Touchpoints
Consider all your brand’s touchpoints:
Website (logos, theme, typography, and content)
Social media channels (profiles, cover photos, bio, highlight icons)
Email Signature
Business cards
Lead magnets and digital products
Email list and workflows
Templates (Canva kits, invoices, etc.)
Print materials (flyers, brochures, business cards)
Onboarding documents
Third-party apps
Sales pages and opt-in forms
Marketing banners and ads
Each of these must reflect your new brand identity. List all the touchpoints, prioritize them based on visibility, and start updating them accordingly.
Step 5: Batch the Work
With a clear list of brand touchpoints, begin updating them. Group similar tasks together for efficiency. For instance, social media headers, business cards, and website logos may all be updated simultaneously. If possible, delegate some tasks to your team or contractors.
Get in contact if you need any design help with this!
Step 6: Set a Rebrand Launch Date
Work backward from your launch date, estimating how long it will take to complete each task. Don’t forget to include time to prepare any marketing materials and announcements. If tasks take longer than anticipated, adjust your launch date accordingly. No need to rush this process.
Step 7: Update Your Website
Your website serves as the heart of your brand’s online presence. Ensure your theme settings are updated with the new colors, fonts, and logos. Audit all pages to ensure consistency across your website. If you maintain a blog, update older posts, particularly visuals, to align with the new brand.
Step 8: Rebrand Your Social Channels
Your social media profiles should create a cohesive brand experience. Update your logos, cover images, and bio descriptions across all platforms to reflect your new identity. Consider crafting a special announcement to explain the rebrand and the benefits it offers to your audience. Here is exactly how I would do it: Social Media Posting strategy for your rebrand.
Step 9: Craft Your Rebrand Announcement
Whether through social media, email, or a personal outreach, communicate your rebrand with excitement and clarity. Explain the reasons behind your decision and how it aligns with your audience’s needs. Make the message feel personal and on-brand.
Step 10: Connect With Your Community
A successful rebrand launch isn’t just about visuals—it’s about maintaining relationships. Reach out to your existing clients, past customers, and network with a tailored message about the rebrand. This is a great opportunity to reconnect and engage with them on a deeper level.
I hope this helps you be your Badass self!
Stay Badass,
Caitlin xox